Brand Standards
These guidelines describe the visual and verbal elements that represent the Crossroads Advocacy & Consulting corporate identity. This includes our name, logo and other elements such as colors, and type.
Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.
These guidelines reflect the Crossroads Advocacy & Consulting brand, including the logo, name, colors and identifying elements, which are valuable company assets.
Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the the Crossroads Advocacy & Consulting name and marks.
Download brand guidelines here.
Download logos here in .jpg and .png format. Download is .zip file.
Our logo is the key building block of our identity, the primary visual element that identifies us. They have a fixed relationship that should never be changed in any way.
Please use reverse logos for darker backgrounds and give plenty of space around the logo.
Please don't alter the logo in any way.
The Crossroads Advocacy & Consulting brand utilizes the following colors. Use them as the dominant color palette for all internal and external visual presentations of the company.
Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all design. We have selected Cabin for the primary font for the website.
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This is a lead paragraph. It stands out from regular paragraphs.
You can use the mark tag to highlight text.
This line of text is meant to be treated as deleted text.
This line of text is meant to be treated as no longer accurate.
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This line rendered as bold text.
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A well-known quote, contained in a blockquote element.