An Introduction

These guidelines describe the visual and verbal elements that represent the Crossroads Advocacy & Consulting corporate identity. This includes our name, logo and other elements such as colors, and type.

Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.

These guidelines reflect the Crossroads Advocacy & Consulting brand, including the logo, name, colors and identifying elements, which are valuable company assets.

Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the the Crossroads Advocacy & Consulting name and marks.

Logo Usage

Download brand guidelines here.

Download logos here in .jpg and .png format. Download is .zip file.

Our logo is the key building block of our identity, the primary visual element that identifies us. They have a fixed relationship that should never be changed in any way.

Please use reverse logos for darker backgrounds and give plenty of space around the logo.

Please don't alter the logo in any way.


The Crossroads Advocacy & Consulting brand utilizes the following colors. Use them as the dominant color palette for all internal and external visual presentations of the company.

Web: #ff0000
CMYK: 0, 100, 100, 0%
RGB: 255, 0, 0
Web: #ffa500
CMYK: 0, 35, 100, 0%
RGB: 255, 165, 0
Web: #ffff00
CMYK: 0, 0, 100, 0%
RGB: 255, 255, 0
Web: #00ff00
CMYK: 100, 0, 100, 0%
RGB: 0, 255, 0
Web: #0000ff
CMYK: 100, 100, 0, 0%
RGB: 0, 0, 255
Web: #7f00ff
CMYK: 50, 100, 0, 0%
RGB: 127, 0, 255

Website Typography

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all design. We have selected Cabin for the primary font for the website.

Display 1

Display 2

Display 3

Display 4

Display 5

Display 6

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5

Heading 6

This is a lead paragraph. It stands out from regular paragraphs.

You can use the mark tag to highlight text.

This line of text is meant to be treated as deleted text.

This line of text is meant to be treated as no longer accurate.

This line of text is meant to be treated as an addition to the document.

This line of text will render as underlined.

This line of text is meant to be treated as fine print.

This line rendered as bold text.

This line rendered as italicized text.

A well-known quote, contained in a blockquote element.

Someone famous in Source Title
  • This is a list.
  • It appears completely unstyled.
  • Structurally, it’s still a list.
  • However, this style only applies to immediate child elements.
  • Nested lists:
    • are unaffected by this style
    • will still show a bullet
    • and have appropriate left margin
  • This may still come in handy in some situations.
  • This is a list item.
  • And another one.
  • But they’re displayed inline.